One of my favourite collections at NYFW was Marc Jacobs. Luella Bartley and Katie Hillier for Marc Jacobs presented an amazing collection that has already sparked so many new trends including vinyl pants, velvet, and punky hair. But, we couldn’t help but be distracted by who was showcasing this cool rave-inspired collection. After reading hundreds of comments on an instagram captioned “Dreamy Models” posted by Sephora (now deleted by Sephora), we noticed how un-dreamy these models were and how unhealthy they looked. The models looked malnourished, weak, and their hair was broken and balding. The image posted extorted their views on how girls should look. By captioning this picture “Dreamy Models” they cast out a view to their thousands of young followers that this is a beauty standard. I went through hundreds of comments, yet I did not come across one positive one. People were outraged and “disgusted” that such a largely influential company would support such an unhealthy lifestyle and promote it as a social standard in the fashion world.
So, how far is too far? Marc Jacobs is notorious for using the thinnest models and every season, people judge his collections by their shock of how gaunt his models look. Yet, here we are talking about the designer and the collection under his name. The Marc Jacobs brand undeniably is one of the most successful brands out there, often leading trends and “must-have” items that we have all coveted from time to time. Beauty IS in the “eye of the beholder”, and certainly we can all appreciate beauty in all shapes and sizes, but the question still remains: Do designers have an obligation to promote health and beauty? Are they irresponsible to promote uber-thin and anorexic-looking girls? Even Vogue published an article called ‘We’re Officially in the Era of the Big Booty’, thus acknowledging in their way that the public wants to see realistic beauty. Hopefully the modeling world will take note.