Demna Gvasalia Speaks Out at Fashion’s Fast Paced Exposure

Image by Casper Sejersen
Image by Casper Sejersen

Image by Casper Sejersen

“You know we deliver winter in July; it doesn’t make any sense. It’s just so confused that I feel something needs to happen to find a new mechanism or system to work because it is a lot of money wasted as well, on development, on selling things we don’t really need,” says Demna Gvasalia upon his initiation as the new artistic director for Balenciaga.

After the departure of the brilliant Raf Simons from Dior, we heard something similar from him as his reasons for leaving were due to fashion’s speedy demand which he felt was stunting the full potential of designers. Soon after this, Alber Elbaz stepped down from his long-term position at Lanvin again saying “I think everybody in fashion these days needs just a little more time.”

“I’m not really sure if the market actually demands all those clothes.” -Demna Gvasalia

Demna Gvasalia – previously working for Maison Martin Margiela, Louis Vuitton, and Vetements – Gvasalia has not been in such a position of authority before, so it should be interesting to see how he handles the situation causing others to withdraw from parts of the fashion world.

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